Neiman Marcus launches MemoMi technology in stores

Neiman Marcus has just made picking out your sunglasses easier. The luxury department store chain has launched Sunglass Memory Mirrors in their San Francisco and Palo Alto locations. The mirror, which is actually a digital screen with a special camera built in, records images and videos of a customer and lets them compare side-by-side images of themselves in different pairs of sunglasses.

Customers can save the photos via social media or e-mail and access them later. The device was created in partnership with luxury eyewear group Luxottica Wholesale NA and uses technology from Memo-Mi, a Palo Alto-based tech company. The Memory Mirror will later be rolled out to Neiman Marcus Locations in Dallas, Newport Beach, and Houston.

While approaches to new eyewear shopping technology have traditionally been seen online, this is one of the first endeavors involving brick-and-mortar.

“The Sunglass Try-On Memory Mirror adds the wit and whimsy back to eyewear shopping,” said Scott Emmons, head of the Neiman Marcus Innovation Lab, in a statement to WWD. “The ability to see how a frame looks from every angle and instantly share it with one’s social network reiterates Neiman Marcus’ objective to continually surprise and delight.”

While the device was created for sunglasses and in partnership with Luxottica, it actually works for any product.

MemoMi chief executive officer Salvador Nissi Vilcovsky said the technology could have a range of applications and options from make-up tutorials to making clothing recommendations.

Some might be familiar with MemoMi, as their technology is also used in Uniqlo where a magic mirror screen digitally manipulates customers reflections to change the color of what they are wearing.

According to their website, the MemoMi is "The experience of luxury shopping - Reinvented."

photo via Neiman Marcus website