Nike Inc. first apparel company to try Facebook Messenger’s new AR tool

Nike Inc. is among the first companies to try out Facebook Messenger´s new try-and-buy tool. Facebook Inc. has announced, on its newsroom, a new augmented reality (AR) feature for its Messenger app, which is currently used by 1.3 billion people worldwide. The tool allows for users to visualize products before buying them, such as a car in their own garage or a lipstick color on their own lips.