Nordstrom brings on digitally native denim brand Revtown

Denim brand Revtown is partnering with Nordstrom for its first permanent brick-and-mortar retail plan. The digitally native brand will now be available in five physical Nordstrom locations across Pittsburgh, New York, Burlington, Austin and Dallas, and on Nordstrom's e-commerce site.

Revtown first ventured into the realm of physical retail for a holiday pop-up this past Christmas season at New York's Roosevelt Field Mall - the same mall where Revtown will be available through Nordstrom.

The young brand has only retailed direct-to-consumer in its one-year history. Nordstrom, who is no stranger to partnering with digitally native brands, has partnered with similar brands Reformation, Away and Everlane in the past.

"To this point, Revtown has sold directly to consumers from our website," CEO Henry Stafford told Retail Dive. "In teaming up with a retail partner, it was important to us that our partner align with our core values, providing premium, well-made products with an incredible user experience."

Founded by former Under Armour executives, Revtown markets simple denim styles to male consumers, offering just two styles, each sold for 79 dollars. Its online business has emphasized convenience, using a digital tool to help consumers calculate size and allowing customer reviews to help advertise comfort and functionality.