- Kristopher Fraser |
Nordstrom, Inc. has opened its new Nordstrom the SoNo Collection today, the company's second full-line store in Connecticut. The three-level, 140,000 square-foot store features the latest store design, a brand-new service concept, a new beauty and wellness experience, and a comprehensive offering of clothing, shoes and accessories for the entire family. The first Nordstrom store in Connecticut opened at Westfarms Mall in Farmington in 1997.
The company's newest store design concept includes lighter fixtures, more windows and natural light that connect the shopping experience to the outside world. The goal was to create spaces where customers want to spend their leisure time, to encourage a sense of discovery for new brands or styles they haven't tried before.
Women's apparel features brands including Rag & Bone, Veronica Beard, Frame, Saloni, Missoni, Carolina Herrera, Oscar de la Renta, Madewell, Topshop and more than 35 Nordstrom Made labels. In shoes, customers can find everything from Nike to Doc Martens to Christian Louboutin, including several Nordstrom Exclusive styles from Valentino, Prada, Golden Goose and Givenchy. The store also has four specialty handbag boutiques including Chloe, Longchamp, Givenchy and Mansur Gavriel.
Nordstorms opens SoNo Collection
The store also features Nordstrom's latest beauty concept Nordstrom Beauty Haven, which highlights wellness, haircare and beauty tools. Beauty Haven features the Anastasia Beverly Hills Brow Bar, Base Coat Nail Salon, and the Light Salon facial bar. Additional beauty brands include dedicated boutiques by Chanel, Atelier Cologne, Diptyque, Jo Malone, and Kiehl's, as well as Charlotte Tilbury, Sulwhasoo, Arcona, Herbivore, Kopari and La Mer.
Men's shoes and clothing brands include Ksubi, Norse Projects, Christian Louboutin, Madewell Men, Patagonia and Topman. The kid's wear department features Tucker + Tate, Miles Baby and Mini Boden, and the store also has an At Home department, a full-service bistro-style restaurant Bazille, and Ebar, for artisan coffee and snacks.
"We're eager to welcome customers to showcase our latest store design and some of the company's most exciting new beauty and service concepts, in addition to great fashion at a breadth of price points," said Molly Carmody, Nordstrom the SoNo Collection store manager, in a statement. "We can't wait for customers to experience the best of what we have to offer and look forward to welcoming them right here in Norwalk."
The store is also the test store for Nordstrom's new service concept called Express Services. This new department features a dedicated 2,700 square feet area where customers can pick-up online orders, try them on, issue express returns and access in-store alterations and tailoring services all in one place. Additional services include Curbside Pickup, complimentary Personal Styling, bra and prosthesis fitters, and more.
The night before opening, Nordstrom hosted Nordstrom Night Out – an opening party that raised more than 80,000 dollars for Fairfield County's Community Foundation and Domestic Violence Crisis Center. More than 1,000 guests were in attendance to experience an exclusive preview of the new store while enjoying cocktails, gourmet delights, desserts, and entertainment from artists DJ Alkimist, Boutique Jazz and DJ Ian Wallace.
At the end of the month, Nordstrom the SoNo Collection will be joined by Nordstrom NYC – the company's first flagship store in New York City, opening October 24. The Men's Store NYC opened in April of 2018.
photo: courtesy of Nordstrom