UK e-tailer Notonthehighstreet has become the latest retailer to announce a ban on mohair.
The announcement comes after the release of a Peta video exposé in June uncovering the treatment of goats across 12 goat farms in Angora, South Africa.
The undercover footage filmed by Peta in January and February of this year shows goats being mutilated, dragged on the floor and lifted by their tails by workers.
Notonthehighstreet, which hosts products from over 5,000 small UK businesses, told Peta that it will be “implementing a ban on the sale of products containing mohair through our platform” from the end of 2019. South Africa is currently the source of more than 50 percent of the world’s mohair production.
“Workers threw [the goats] across the floor. In August, the National Council of SPCAs filed cruelty-to-animals charges against four Angora goat farmers based on evidence from Peta Asia's investigation,” said Peta in a statement. “South Africa's national police force is investigating the farmers as well as shearers and other farmworkers.”
Asos, Marks & Spencer, John Lewis, and H&M have also banned the use of mohair in their products.