- Sara Ehlers |
Oak + Fort is finally coming to Los Angeles. From beginnings seven years ago, the minimal aesthetic brand has just planted roots with its first Southern California flagship.
The store just opened in Westfield Century City, after the shopping centered just revamped itself at a worth of one billion dollars. The new location comes from a strong presence already in the city. “We’ve been asked to open a lot in the Los Angeles market for a long time and it was the right timing and we saw the opportunity for our brand to fill a niche,” founder Min Kang told WWD. With approximately a dozen stores in Canada, this marks the brand’s first venture into L.A. The brand also has two other California locations, set in SOMA and San Francisco. Besides a location set in SoHo in New York, the rest of Oak + Fort’s flagships are located in Canada.
It seems that with this new location, the brand plans to keep expanding with a strong retail front. “With over 13 stores across North America, we continue our growth with new locations each year,” the brand’s website reads. Retailing both ready-to-wear for men and women, the brand ranges in price from about 28 to 208 dollars in price. Currently, the brand’s next store is not yet confirmed, although its clear that the U.S. may see more openings in the near future.