Olivela launches e-commerce platform

Olivela, the next generation of philanthropic retail, has launched olivela.com today.

Founded by social entrepreneur, Stacey Boyd, Olivela is a new retail concept with a mission to provide funding to improve the lives of children around the world. Olivela enables luxury brands the opportunity to transform inventory into measurable impact and consumers to fund important children's causes simply by buying what they love.

Each brand has an individual designer boutique, where consumers can view which charitable causes their purchase dollars benefit, and have full transparency on how funds will be used. A personalized customer dashboard called "The Olivela Effect" will track the impact their total purchases have in supporting charitable organizations.

Olivela takes a non-profit approach to luxury fashion

Purchases from the site will arrive in Olivela-branded packaging. Launch categories include women's shoes, bags and sunglasses from luxury brands including Valentino, Givenchy, Stella McCartney, Jimmy Choo, Dolce & Gabbana, Aquazzura, Tod's, Marc Jacobs & Edie Parker. Additional brands and categories will be added every month.

"We are thrilled to introduce Olivela to the world today," said founder, Stacey Boyd. "We wanted to create a retail concept that seamlessly connects luxury brands with causes they care about deeply. We are proud to offer consumers a new option for purchasing gorgeous luxury products, while also knowing they are helping children and families in need."

Olivela will launch with four charitable partners, GOOD+ Foundation, Malala Fund, VH1 Save The Music Foundation and Too Young To Wed, all of which seek to improve the lives of children around the world. Proceeds from all products sold within the first two weeks of the e-commerce launch from June 6 to June 19, will support the GOOD+ Foundation, a non-profit organization founded by Jessica Seinfeld that partners with a national network of leading programs to break the cycle of poverty by providing essential children's products - like diapers, strollers, and cribs - and family services.

"Olivela makes good on a wonderful concept—that you can buy something you love and it's actually going to give back. A designer bag you want to splurge on feels better to own when it carries along with it the story of the family that you're helping through GOOD+," said Jessica Seinfeld, founder of GOOD+ Foundation.

Olivela.com will ship to all 48 continental states. For every person who signs up to receive Olivela's email, a day of school will be donated in countries where most girls are denied an education through the Malala Fund.

photo: via PR Newsire