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Online apparel sales expected to grow in the US

By Marjorie van Elven

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Brick and mortar retailers, beware: online-only apparel shops are expected to take share from other channels through 2019, according to NPD’s new report “The Future of Apparel”. While 76 percent of apparel sales in 2017 came from in-store purchases, that represents a 3 percent decrease in comparison to 2016. Meanwhile, online apparel sales increased 7 percent to 46 million US dollars.

“Apparel’s online consumer audience is expanding as the platform evolves into a more complete and diverse shopping experience”, said Marshal Cohen, Chief Industry Advisor at the NPD Group, in a statement. “Online-only retailers have a unique flexibility that helps them compete in this constantly changing shopping environment, provided they don’t lose sight of innovative thinking”.

According to the report, half of the US online buying population made an apparel purchase online in 2017. The average spending per buyer also increased 11 percent, compared to 2016.

NPD Group
Online Shopping