P.J. Salvage plans for international expansion

P.J. Salvage has recently announced a new way to achieve expansion through their brand. The women’s loungewear company hired a new team member in order to help focus on international expansion.

The Irvine-based company is known for its luxury fabrics and chic patterns. The stylish loungewear includes intimates, pajamas, and everyday wear for women. The company prides itself on superior quality fabrics. The most recent hire is Emma Wessman, who will help bring the corporate brand to other parts of the world. Previously, Wessman worked in Sweden for international distribution. She has helped multiple brands expand in the U.K., Scandinavia, and Ireland. “As we continue to grow and strengthen the brand around the world, we know that Emma will help drive our international business,” Peter Burke, chief executive of P.J. Salvage, told Apparel News.

The brand established itself in 1996 in Southern California. The brand serves celebrity cliente including Lea Michele, Kim Kardashian, Gwen Stefani, Natalie Portman, and more. P.J. Salvage is available at select retail boutiques and department stores such as Nordstrom and Bloomingdale’s throughout the U.S. The brand is also sold in Europe, Canada, and Australia. According to Apparel News, its plans for expansion are aimed for Asia, South America, Central America, and the Caribbean according to Apparel News. Wessman is believed to lead in expanding to those select areas.