Paige Denim arrives this Friday at the Grove

This Friday on August 21, the long-awaited arrival of Paige Denim finally hits the Grove. The new addition will be the brand’s third boutique in Los Angeles.

The new space will encompass 1,100 square feet joining a plethora of high-end retail shops at the shopping center. The new space will have California-inspired interior decor and also will reflect the founder’s native Swedish background. The store will have steel fixtures along with wooden shelves in order to convey a rustic, modern theme. The Los Angeles-based denim brand teased the new located on their Twitter account late last month posting a photo of the Grove location. Known for its sensible and stylish premium denim, the brand will fit among its boutique neighbors. Paige Denim offers jeans, outerwear, sweaters, t-shirts, skirts, tanks, and more at its brick-and-mortar locations and online. Prices for Paige’s apparel range from 69 to 899 dollars.

Paige is known for its edgy, fashion-forward styles. The brand was founded by Paige Adam-Geller in 2004. In order to combine style and utility in denim, Paige launched her eponymous label. Currently, aside from its specialty stores, Paige Denim is offered at retailers such as Ron Herman, Bergdorf Goodman, and Harvey Nichols. The new location for the brand will be its fifth.