Paris-based brand Ba & Sh to open new Los Angeles flagship

Ba & Sh just confirmed plans to open a new location in Beverly Hills. Although the French label has not yet announced an opening date, Ba & Sh has already put the new store's plan into motion.

The company's LinkedIn page has been seeking employees for full-time sales associates for the new store in Los Angeles, solidifying the brand's new move. The Paris-based brand will be opening a 1,600 square-foot-space occupying a former Aldo store. The opening date for the store has not yet been announced, however the location has labels of the brand plastered on the front windows.

Founded by Barbara Boccara and Sharon Krief, Ba & Sh is known for its chic, modern wardrobe has a deep-rooted Paris influence. As an international brand, the Beverly Hills location may serve as a way to integrate the label with Los Angeles fashion. Established in 2003, Ba & Sh currently has approximately over 400 locations globally, according to the brand's website. By picking Beverly Hills as its first Los Angeles location, this may be one way for Ba & Sh to break its way into the U.S. market.