- Sara Ehlers |
Nordstrom hosted a Pedro García pop-in shop in Los Angeles. In an aim to help refocus business on a local level, the temporary space was open at its location at Westfield Century City.
The brand, created by brother and sister duo Pedro and Mila García, have been head of their shoe-making firm since taking over the business from their father. Founded in 1925, the label has its own factory and shoe design laboratory to create shoes with a strong origin from Spain-inspired influences. With the new pop-in business plan, the company seems to plan to bring in more U.S. customers. The pop-in was a part of creative director Pedro García's plan to gain a better understanding of the U.S. market. The company is planning to revise its business strategy, according to WWD, using this pop-in as a way to experiment with retail. “This is something we have right now on the table with my sister, developing a business plan for the next three, four years,” García told the publication. “I would say the pop-up strategy, we are still deciding what [market] goes first. Obviously, America is one of our main goals.”
Besides Los Angeles, these pop-ins are in other cities including Scottsdale, Arizona and Houston, Texas. For the future, the company is planning to open pop-ups in New York or Los Angeles, according to WWD. In addition to these temporary boutiques, the brand also plans to do more collaborations in the future. The company has confirmed a collection with Temperley London as well as Lane Crawford. Both collaborations are expected to launch before the end of the year.