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Phillip Lim opens new flagship in Miami

By Sara Ehlers

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Phillip Lim has just opened a new store located in Miami. The new store expands the brand’s retail footprint in Florida and stands as the brand’s third solo store in the U.S.

Ocean Drive reported that the designer would open the boutique by the end of December at Bal Harbour Shops. Other neighboring retail stores include Aquazzura and Gianvito Rossi. The store includes the brand’s newest ready-to-wear collections such as womenswear, accessories, and footwear. At the new flagship, Phillip Lim will be presenting its pre-spring 2017 clothing, which includes vibrant colors and patterned floral designs. Lim told WWD that the new store is a way for the eponymous founder to emphasize in-person contact through the store. “For us, the term global and local is grassroots and goes against the grain of this whole Internet thing,” he told the publication.

The luxury store includes fixtures and decor made of glass, steel and stone. For a clean, sophisticated interior, the store also has concrete floors. The boutique shows off an artistic, minimalist side of Phillip Lim to complement the apparel. This will be the brand’s third overall store in the U.S., although Phillip Lim retails at other stores. The brand’s Robertson store will also be closing, however according to WWD it’s possible that in the future, the brand will be planning to open a pop-up in the city.

Phillip Lim