Pop-In @ Nordstrom partners with MoMA

Pop-In @ Nordstrom is partnering with The Museum of Modern Art's MoMA Design Store in order to bring a curated, creative take on everyday living and products. The collaborative effort opened this past week as a gift shop.

The lifestyle products and fashion accessories are product-tested using real-life scenarios and are reviewed by MoMA curators. Prices start from 10 dollars up to 6,000 dollars depending on construction and stylistic design. "I've always been a huge fan of MoMA Design Store and their ability to thoughtfully consider the most interesting, exclusive, and enticing products from around the world and to have the opportunity to partner with them this holiday season is very exciting," said Olivia Kim, vice president of Creative Projects at Nordstrom. "We are looking forward to seeing our customers engage with an institutional and iconic brand through a compelling and fun shopping experience and hope they love it as much as we do."

Pop-In @ Nordstrom has featured designs from Everlane, Proenza Schouler, Rodarte, and A.P.C. for its various themes. The pop-in offers exclusives, early access designs, and various apparel items sold in the U.S. for the first time. In partnering with MoMA, the gift shop debuted at Nordstrom locations in Bellevue Square, Washington; South Coast Plaza, California; CF Toronto Eaton Centre, Canada; and more.

"MoMA Design Store is thrilled to present a selection of MoMA curator-approved design objects and gifts to the incredible Pop-In@Nordstrom customer base this holiday season," said Thomas Randon, general manager, retail at The Museum of Modern Art. "With such an engaging shopping format, it is a wonderful opportunity for design-conscious shoppers on the West Coast, in the Midwest, and in Canada to discover our unique products in person."