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Privé Revaux joins Radial for e-commerce fulfillment

By Kristopher Fraser

May 3, 2021

Retail

Radial

Radial, a bpost group company that provides e-commerce solutions, has added eyewear company Privé Revaux to their list of brands for fulfillment and transportation services to support the brand’s rapid growth. Since launching in 2017 via e-commerce and direct-to-consumer, Privé Revaux has seen success growing success with their products. With the onset of the pandemic, the company experienced tremendous growth especially in the online channel. Unlike other retailers however, the success and momentum seen online has spurred additional growth in brick-and-mortar.

With brick-and-mortar channels beginning to see renewed signs of growth and stability, the need for unified and scalable fulfillment solutions to support omnichannel operations is becoming a bigger focus for brands. Privé Revaux was drawn to Radial due to their expansive fulfillment network.

Through its partnership with Radial, Privé Revaux’s wholesale and B2C customers will receive the superior order fulfillment execution and improved click-to-delivery times that they demand. Additionally, Radial presents Privé Revaux with significant optionality to seamlessly scale its logistics infrastructure to support future expansion plans throughout North America and add synergistic and modularized services such as order brokering and customer care in the future, in a one-stop shop offering.

“Partnering with a brand like Privé Revaux is a privilege for our team, we are excited to bring our experience in fulfillment and transportation services as they continue to grow,” said Saurin Mehta, senior vice president of fulfillment services at Radial, in a statement. “Over the past year, brands that may have been predominantly more in-store than online and vice versa have shifted focus to balance out their omnichannel operations and meet consumers where they are. Brands are realizing that having a fulfillment operation that can scale quickly and seamlessly is a must to meet increasing consumer demands and Radial is the partner with experience to get them there.”

In a statement, David Wasilewski, president and COO of Privé Revaux, said, “We are at a critical time where our online business is booming and brick-and-mortar is thriving with 2000 locations in North America. For us, in addition to providing quality and stylish eyewear, it’s now a matter of fulfilling demand and delivering an exceptional customer experience. Radial is the perfect partner for us to scale up with confidence and without compromise in these areas.”