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Rachel Zoe sets East Hampton pop-up

By Kristopher Fraser

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There's nothing like pop-up season in East Hampton. Stylist and entrepreneur Rachel Zoe knows this, and has decided to take the opportunity to explore the East Coast and Hamptons retail scene. She will be opening her first ever "pop-in" shop at What Goes Around Comes Around. It will feature pre-fall and fall pieces from Rachel Zoe collection, along with vintage pieces styled from WGACA's vintage selection.

The shop will be open from August 5 to 13. Zoe will kickoff its launch with a VIP shopping night on August 4.

When losing your mind gets caught on camera ???? #setlife #delirious #losingit

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“I wasn’t ready to open up my own pop-up shop for the whole summer, but I have known the guys at What Goes Around Comes Around for 20 years, so we thought, ‘Why not do a pop-in shop for part of the season?’ It’s a great way to have a presence in a place that’s like my second home. In August you’re still wearing sundresses but you’re also in a fall state of mind, so why not mix in some chunky knits, statement outerwear and boots? I love mixing my own new pieces with vintage, and my customer dresses that way too,” she said to WWD.

The shop will showcase pieces including silk tops, dresses, faux furs and jumpsuits. Accessories and jewelry will also be featured. Price points for the collection range from 195 dollars to 695 dollars.

Rachel Zoe