Real Essentials opens its first store in Sawgrass Mills, Florida

Apparel basics brand Real Essentials has opened its first-ever retail store in Sunrise, Florida, at the Sawgrass Mills.

Officially opening its doors to the public on December 15, the debut store from the Amazon-favorite brand features a curated selection of men's, women's, and children's apparel. 

To celebrate the launch of its debut store, all items are available for a limited time at a special price of 9.99 dollars. For the first time, Real Essentials is offering customers the flexibility to purchase individual items or create custom bundles in-store. Unlike the pre-selected bundles sold on Amazon, shoppers can now curate their own combinations in-store.

"Our mission has always been to deliver affordable, high-quality basics accessible to everyone," said Isaac Wolfe, CEO and founder of Real Essentials, in a statement. "Bringing this vision to life in retail, where customers can shop essentials that are affordable compared to major retailers, is a dream come true. This is just the start of our retail journey, and we are excited to see where we grow next!"

Founded in 2017 as an e-commerce apparel brand for basic bundles, Real Essentials offers inclusive sizing within product categories, going up to 3X for women and 5X for men.