Revolve introduces festival collection at Social Club pop-up

Los Angeles - E-commerce company Revolve just unveiled its retail concept for a limited time. Aimed at the millennial consumer, Revolve just launched #REVOLVESocialClub just in time for California’s festival season.

Revolve Social Club involves a physical shopping experience with a members-only workspace. Debuting off of Melrose Avenue, the social club will open up to the public for the first time offering Revolve customers to shop the brand’s Festival Capsule collection. Since its launch in 2003, Revolve has introduced this concept as a way to stay versatile in an emerging retail environment. "The REVOLVE Social Club is a physical extension of our brand - social, fun, sexy, aspirational and forward-thinking and we are very excited to share it with the public for the first time,” Michael Mente, chief executive officer of Revolve, said in a statement.

Revolve opens weekend pop-up on Melrose Avenue

The festival-inspired pop-up will include Revolve’s Festival Capsule Collection. This consists of festival apparel pieces including brands such as Agolde, Lovers & Friends, Ahlem, Chiara Ferragni, Majorelle, and more. The brand decided to focus on this particular genre of fashion due to the nature of the brand as well as the impending season. "Festivals, music & entertainment are part of the REVOLVE DNA; our customer is a millennial girl, she lives in the moment, she enjoys live music, she's active on social and she's in the know,” chief brand officer of Revolve, Raissa Gerona, said in a company press release.

The concept space will also have exclusive pop-up shop experiences such as a social competition for a customer to win a personal styling experience with Revolve. There will also be mystery gift cards for the first 50 shoppers that apply at checkout. Additionally, the temporary shop will have other added benefits including “swag bags” and more.

On top of additional perks, the Revolve Social Club will also have a network of fashion’s and beauty’s influencers popping in throughout its duration. Fashion and beauty blogger Jenn Im will be one of the digital influencers that is scheduled to attend the pop-up, while the rest of the guests have not yet been named. “With this special format we are able to create unique experiences, introduce new product and celebrate the brands and customers who have shaped REVOLVE,” Mente stated.

The pop-up space is set to open April 7-9 this weekend on Melrose Avenue. Launch over ten years ago, this will be the first time Revolve has introduced its social club to the public. Opening just for the weekend, the brand’s festival collection will be on full display in time for the summer season.

Photos: Revolve