• Home
  • News
  • Retail
  • Rhone to open retail pop-ups at Equinox

Rhone to open retail pop-ups at Equinox

By Sara Ehlers

loading...

Scroll down to read more

Equinox is now set to host men’s apparel pop-ups throughout the U.S. Lifestyle brand Rhone just announced the temporary retail concepts opening Monday, April 24.

There will be approximately 11 locations across the country of the premier men’s brand at various Equinox locations. The shops will showcase an assortment of technology-infused apparel and performance wear. The collaborative pop-ups are a way for the fitness community to combine both gyms and retail. "We are looking forward to increased exposure with our target customer through this elevated partnership,” Cortney Ansel, senior vice president of sales for Rhone, said in a statement. The locations include Equinox clubs in San Francisco, Los Angeles, Beverly Hills, South Bay, Westwood, New York, Washington D.C., Dallas, and Miami.

Equinox currently operates 87 full-service clubs all over the country. The company offers integrated fitness programs, personal training, and studio classes. In partnering with Rhone, the company is able to help the brand reach its target customer. The premium activewear line is now sold at all Equinox locations as well as select Bloomingdale.

Equinox
Rhone