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Rihanna to open Savage X Fenty pop-up in London

By Danielle Wightman-Stone


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Singer Rihanna has announced that London will be the next city to host a pop-up shop for her lingerie label, Savage x Fenty, following a successful pop-up opening in New York.

The pop-up, announced on the brand’s social media, will be open for 4-days only from June 13 to June 17 at Shoreditch Studios, and will sell pieces from her new lingerie collection, even though the collection is already sold out online.

The brand announced on Instagram: “The #SavageXPopUp in London is gonna be lit, tbh! Mark your calendars and tell ya friends!”

While on another post it promised “special guests and daily surprises” that fans would not want to miss.

The new 90-piece collection might be sold out online, but the brand is reassuring fans that there will be plenty of stock for its lingerie pieces, which come in a range of sizes from 32A-44DD and XS-3X. With the website adding that “new styles coming” as well as “favourite styles coming back" from June 14.

The Savage x Fenty will be located at 37 Bateman’s Row in Shoreditch, London from June 13 to June 17.

Savage x Fenty