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Rochas suspends menswear line

By Kristopher Fraser


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Rochas is saying au revoir to menswear. The French label has taken a major hit from coronavirus, and will now be suspending their menswear line after three seasons under the menswear direction of designer Federico Curradi. Rochas, which is owned by Interparfums, relaunched menswear in 2019 on the Paris Fashion Week fall/winter calendar.

In a statement, Interparfums said, "Interparfums, given the general situation, has decided with great regret to suspend all activities relating to the men’s wear collections at Rochas. Interparfums would like to thank Federico Curradi for the excellent work he has done as creative director of the men’s fashion, which in just three seasons had been purchased by the best boutiques in the world."

Curradi marks the second creative director departure for Rochas. Earlier this year, the brand parted ways with Alessandro Dell'Acqua, the creative director of womenswear for Rochas. Dell'Acqua still has not been replaced, leaving the future of Rochas in question.

photo: rochas.com

Federico Curradi