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Rue La La rolls out international e-commerce capability

By Danielle Wightman-Stone

Oct 25, 2016

US site Rue La La that stages off-season premium and designer brand sales has extended its e-commerce capabilities beyond its American market to more than 219 countries and territories globally.

Rue La La offers its members 70 percent off must-have brands across women’s and men’s fashion, home decor and accessories, from brands including Burberry, Ugg, Gucci, and Valentino, with time-limited sales that last for 48 hours.

Each day new “boutiques” are stocked with discounted goods for men, women, kids, home and travel offers, and its new international e-commerce capabilities show prices in pounds with shipping to the UK starting at 9.95 dollars, including duties, taxes and landing fees.

Rue La La chief executive Mark McWeeny said: "We're excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It's thrilling to be able to share our brand and capabilities with a new audience.”

Shoppers outside the US can access the site from both mobile and desktop and Rue La La has teamed up with technology group Pitney Bowes to use its ‘Borderfree Retail Platform’, which facilitates the adaptation to local currency and provides “dependable shipping” to customers wherever they are located.

“As we continue to see consumer demand grow around the world for the latest in fashion and home decor, Pitney Bowes is thrilled to be collaborating with Rue La La,” said Lila Snyder, president, global e-commerce, Pitney Bowes. “We are looking forward to using our deep experience with cross-border e-commerce to bring the Rue La La experience to new members from across the globe.”

Image: Rue La La website