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Rue Saint Paul opens NYC pop-up

By Kristopher Fraser

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Rue Saint Paul, a sustainability focused and ethically conscious women's lifestyle shop has opened its second New York City pop-up at 320A Canal Street from May 1 – 30. The pop-up showcases a multi-brand collection focusing on independent designers, kind creations, and sustainable materials. Its "Fly Away with Me" theme is a nod to the various cities around the world represented by the featured designers.

The shop is part of the ON CANAL pop-up district in lower Manhattan that showcases innovative brands, start-ups, and artists. Visitors are invited to explore the store's spring/summer collection of small batch products, many of which are exclusive to the pop-up. These range from natural fabric apparel to organic beauty products, sustainably made bags, and ethically sourced jewelry. Throughout its one-month run, the pop-up will also host exhibitions by local designers and artists allowing visitors to learn more about key products.

Highlights of the pop-up include a ready-to-wear collection featuring clean silhouettes in natural fabrics, a bold and diverse selection of jewelry, and a number of natural beauty products. It will also offer a variety of seasonal accessories and home goods, perfect for the mid-year gifting season.

"We believe that sustainably and ethically made products should be the norm, not the exception," said Kelly Wang, founder of Rue Saint Paul, in a statement. "We have a long way to go, but we hope this pop-up will highlight creators who integrate beauty, sustainability, and kindness into their products."

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