RVCA opens new store in Santa Monica

Los Angeles – California-based lifestyle brand RVCA just recently opened a new storefront in SoCal.

The space serves as the brand’s fourth store in the U.S. Founded in 2001, the company has created its own lifestyle brand with Cali-infused style and skate culture. In order to celebrate the boutique, RVCA’s grand opening will take place on Tuesday, November 24.

The new store will offer the skate-inspired brand’s merchandise including menswear, womenswear, youth clothing and accessories. The Costa Mesa-based brand offers clothing that ranges from graphic tees, board shorts, hoodies, and more that fit Los Angeles’ lax fashion style.

The interior décor has a minimalist theme with plain wooden fixtures with blank and white shelving. According to Transworld Business, the store also will have original artwork and photography by local advocates of the shop including Kevin Ancell, Lyon Herron, Keegan Gibbs, and Kelsey Brooks.