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RYU opens flagship store in New York

Retail

RYU opens flagship store in New York

By Kristopher Fraser

Nov 26, 2018

RYU Apparel Inc., creators of urban athletic apparel, have officially opened their flagship store in Williamsburg, New York, as they continue their expansion into the United States.

RYU – which stands for Respect Your Universe – is a Vancouver-based urban athletics and accessories brand headed by industry visionary, Marcello Leone. It currently boasts five retail stores throughout Canada, with a sixth to follow before the end of the year. Williamsburg is the brand's second U.S. location with their first opening in Venice, California earlier this summer.

Located in Brooklyn's fashion epicenter, the 2,800-square-foot store is in the newly renovated Lewis Steel heritage building. RYU's modern urban aesthetic fits in perfectly with Williamsburg's unique style and community. The highly sought-after shopping neighborhood is home to brands like J. Crew, Suitsupply, and Sandro.

Custom built by renowned architect, Tony Robins, design details include uncovered cast-iron fixtures and steel beams, distressed timber and cold rolled steel,evoking the feeling of a vintage training facility. Preserving the original flooring and exposed brick, the space will retain its industrial roots while clean white walls, inspiring graphics and updated design touches reveal a modern balance.

"We are excited to announce this important next step in the growth of RYU as a global brand," said Marcello Leone, CEO and president of RYU, in a statement. "Expansion into the New York City area allows us to create connections and build community in one of the most influential athletic and fashion markets in the world."

The new Williamsburg location is designed as a hub for the community to come together and have an experience that extends beyond traditional shopping. Elements are centered around promoting wellness and healthy lifestyles, including weekly fitness classes taught by local instructors and an exclusive water bar from Trace Beverages, featuring the first-of-their-kind plant-based beverages infused with fulvic and humic minerals.

"It's important that we connect with our community," Leone added. "We're not taking your typical approach of opening up just any store. We believe today, to be successful with any iconic global brand, you must have an authentic, emotional connection to your consumer."

The Williamsburg store is located at 76th North 4th Street, on the corner of Wythe Street.