Saks Fifth Avenue debuts new beauty floor at New York flagship

Saks Fifth Avenue has officially opened the new beauty floor at their flagship Manhattan store today. With over 32,000 square feet, the new store features over 120 color cosmetics, skincare, fragrance and wellness brands, of which 58 are new to the floor.

The new floor is more experienced focus and features and is now 40 percent larger with 15 new spa rooms, in addition to services, including medi-spa treatments, facials, massages, manicures, brow services, and a flower shop.

"As part of Saks' overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor," said Marc Metrick, president of Saks Fifth Avenue. "We continue to apply the principles of what we call The New Luxury to everything we do. What we've done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand."

Saks moves beauty floor to second floor of flagship

"What makes this new beauty concept special is the exclusive services and unparalleled offering of brands we are providing to our clients. We curated the floor to represent the best innovations in beauty and wellness in a truly specialized space," said Tracy Margolies, chief merchant of Saks Fifth Avenue. "By offering beauty and wellness workshops and panels, Saks is taking a holistic approach to make our clients feel great both inside and out."

The new beauty floor is the latest step in the New York flagship's Grand Renovation. Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand's heritage. The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city.

The floor is anchored by Aesop, CHANEL, Christian Louboutin Beauté, Dior, Giorgio Armani, Givenchy, Gucci, Kiehl's Since 1851, La Mer, La Prairie, Sisley Paris, and Tom Ford.

photo: courtesy of Saks Fifth Avenue