Sarah Jessica Parker to open second standalone boutique
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Let's make it easier for women to dress like Carrie Bradshaw. Sarah Jessica Parker has plans to expand her brick-and-mortar business for her line.
She intends to open a second standalone boutique at the Bellagio Resort & Casino in Las Vegas. The boutique will be home to her fashion line that operates under the SJP by Sarah Jessica Parker label. The SJP line has been around since 2014.
The Las Vegas store will be Parker's second endeavor with MGM Resort Properties. Last December, she opened her first standalone store at the new MGM National Harbor in Maryland. The new Las Vegas store will takeover the space previously occupied by La Scarpa.
Sarah Jessica Parker to open store in Las Vegas
"On the heels of our first SJP by Sarah Jessica Parker boutique opening in December, we are thrilled to be opening the doors to a second standalone store with MGM Resorts at Bellagio in Las Vegas this summer," said Parker. "Having our own store has long been a goal we've worked toward and it feels like a dream to be able to do it twice in less than 12 months with such brilliant partners. The expertise, guidance and support that MGM Resorts has brought to the table are unparalleled and we're honored to be taking this massive next step with them."
Randy Morton, president and coo of Bellagio, said: "We are honored Ms. Parker and her team chose Bellagio to debut SJP on the West Coast. The boutique at MGM National Harbor was an immediate phenomenon, creating an energy and excitement rarely found in the retail world. The opportunity to bring Ms. Parker's brand and passion to Bellagio complements our commitment to creating wow moments for each guest that walks through our doors."
Photo: via Sarah Jessica Parker Facebook page