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Serapian Milano opens first store in US

By Sara Ehlers

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Retail

Serapian Milano, Italian-based luxury brand, just opened its first store in the United States. The leather goods company opened its doors on Rodeo Drive in Beverly Hills.

The new space, based in Los Angeles, occupies 900 square feet. The interior of the store, designed by Laboratorio 83 according to LA Racked, reflects a luxury vibe with its design. The interior is marked with marble floor spaces mixed in with beige tiling. To complete an urban vision, the fixtures are made of wood while the walls differ in vibrant colors. One wall is painted a canary yellow, while the other wall is white with a black pattern.

Serapian Milano is known for their eclectic, high-quality variety of leather goods. The brand includes women’s handbags and men’s leather goods that accessorize well as travel items. Prices start at 500 dollars and go up in price averaging up to 1,500 dollars. The leather goods are made from a fine materials and reflect a lavish style. The merchandise is crafted in Italy 100 percent and made to reflect a high level of quality.

The Italian-made brand was established in 1945 as Stefano Serapian, named after its owner. Eventually the first brand became the benchmark for the luxury Serapian Milano company today. The brand houses 51-200 employees currently and operates stores worldwide. Currently, Serapian Milano operates stores in Asia, Europe, North America, and Australia. Serapian Milano sells its good through retailers throughout the United States such as Bloomingdale’s and Barney’s New York. This opening is the company’s first eponymous store in the United States.

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