Sergio Hudson expands into kidswear with OshKosh B'gosh partnership

American children’s apparel brand OshKosh B’gosh, owned by US-based Carter’s, Inc., has announced the launch of OshKosh x Sergio Hudson, a collaboration developed in partnership with US-based organization Harlem’s Fashion Row (HFR).

The partnership marks American designer Sergio Hudson’s initial expansion into kidswear. The limited-edition range combines Hudson’s design aesthetic with classic OshKosh silhouettes, incorporating traditional elements such as the Vestbak® and hickory stripe into coveralls and denim items.

Designed for mix-and-match wearability, the collection spans baby sizes 12M to 24M, toddler sizes 2T to 5T, and kid sizes 4 to 14.

“I was inspired by the children in my life and the way they’re already developing their own sense of style and individuality,” said Hudson. “I wanted to create pieces that give kids the freedom to express themselves and feel confident in what they wear.”

The development was facilitated alongside HFR, an agency creating commercial opportunities between major fashion entities and designers of Color.

“At HFR, we believe that exceptional design has no boundaries,” said Brandice Daniel, founder and chief executive officer of HFR. “This collaboration with OshKosh is such a beautiful example of what happens when creativity meets opportunity.”

Sarah Crockett, chief marketing officer of Carter’s, Inc., added: “For generations, OshKosh has embraced play as a form of freedom, encouraging exploration and taking on the world with confidence. Sergio brings a fresh perspective to that legacy.”

The OshKosh x Sergio Hudson collection launches on October 22, 2026, at select retail stores and on carters.com, with prices ranging from 22 dollars to 45 dollars.