Shein, Temu and AliExpress account for almost a third of online apparel purchases

Shein, Temu and AliExpress accounted for nearly one-third of online apparel purchases by volume in the first seven months of 2026. This demonstrates a “growing hold” on the market, which appears to be curbed by the European tax on small parcels, according to a study published on Monday by the Institut Français de la Mode (IFM).