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Shop Super Street confirms first permanent location

By Sara Ehlers

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Retail

Los Angeles - A new e-tailer just confirmed that its joining La Brea Avenue’s strip of retail shops in Los Angeles. Shop Super Street opened its first-ever permanent retail location based in central L.A.

The emerging e-tailer is known for its infusion of art, design, and contemporary culture to create unique apparel for its customers. The new space will be the label’s first brick-and-mortar location. Last year, Shop Super Street hosted a pop-up on Melrose Avenue, however it was a temporary boutique. The boutique’s design reflects a simplistic, modern designer with white walls and wooden fixtures.

The brand’s ready-to-wear line ranges from accessories, streetwear, and skatewear. Prospering as an e-commerce site, the brand is known for its day-of hand delivery services based in Los Angeles. The website promises orders to reach the customer by 6 p.m. of a same-day order, provided that the order was made before 12 p.m. The brand’s style consist of an edgy vibe mixed in with Los Angeles’ sophisticated cool factor. Shop Super street offers button-down shirts, graphic tees, dresses, flannels, jackets, and more. Prices range around 30 to 695 dollars, with most pieces averaging under 200 dollars.

Los Angeles local Lucy Akin founded Shop Super Street in 2014. Previously a consultant buyer for Satine Boutique, the founder decided to bring in a curated mix of streetwear with fashion and culture in a convenient way. The idea of the shop was to combine all of the elements of culture, style, and Los Angeles in one boutique shop. Currently, Shop Super Street is available through this location and their e-commerce site.

Photo: Sports Wear Net

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