Online shopping search platform ShopStyle has launched its own rewards program, Shop Smarter. The program, according to an announcement from the brand, will allow customers to sign up for a free membership and receive rewards by shopping from their favorite brands.

With this new program, ShopStyle will be the first online luxury shopping search platform to offer cash back benefits to its members using technology from Rakuten.

“ShopStyle surveyed luxury customers and we found that they’re looking for something extra that others don’t have access to,” Alison Stiefel, ShopStyle’s marketing vice president, said in a statement. “That’s why we launched Shop Smarter. This program celebrates shoppers[’] individual style[s] and rewards members with unique offers they can't get anywhere else.”

Members will be able to receive up to 10 percent cash back as part of the Shop Smarter program. The program also includes a personalized shopping experience, access to exclusive promotions and sales, and more.





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