- Kristopher Fraser |
Simon, a company known for shopping, dining, entertainment and mixed-use destinations has partnered with Jockey International, Inc., a 143-year-old brand known for their underwear and apparel, for its first-ever pop-up retail store at the edit @ Roosevelt Field, a Simon mall.
The 1,700 square foot store will feature a contemporary assortment of men's and women's undergarments, activewear, sleepwear and loungewear marketed toward modern New Yorker's. The underwear bar will feature mix-and-match styles for both men and women, and customers can expect exclusive in-store promotions with the underwear bar including flash happy hour sales. Shoppers can also expect to find exclusive merchandise and an embroidery station where customers can have purchased product embroidered on the spot.
"Simon is dedicated to bringing new brands and experiences to our customers. We are pleased the edit @ Roosevelt Field enables us to engage with iconic brands such as Jockey," said Zachary Beloff, national director of business development for Simon, in a statement. "The importance of creating meaningful offline experiences is more apparent than ever, and Jockey's offering of exclusive merchandise with a unique embroidery station at the edit @ Roosevelt Field will be a great addition for our shoppers."
The product offering will be highlighted by the new Jockey x Victoria Arlen collection. Arlen, an ambassador of the brand, collaborated with Jockey designers to create a playful and bright athleisure collection that centers around her personal style and positive attitude. The central theme of the collection is donuts – one of her favorite foods – with a message encouraging people to turn their struggles into sprinkles.
"As a company, we have been eager to launch our first pop-up store and the edit @ Roosevelt Field provides us the flexibility to showcase Jockey products in an exciting and engaging way," said Melissa Latham, Jockey's vice president of North American retail division, in a statement. "Customers shopping in Jockey at the edit @ Roosevelt Field will find a fun, enjoyable experience and, of course, premium, quality-crafted apparel."
The store will open to shoppers in September and run for four months through January 2020. This is the fifth retailer to occupy the innovative space that allows brands the opportunity to have a visible space in a prominent shopping center to test products and interact with consumers in a new format. Other retailers have included Egg Baby, Clientele, Revtown USA, and Hope & Henry, who recently announced they were opening stores with Simon nationwide.
photo: courtesy of Simon