Six retail design trends changing the shopper experience

In times of digitisation, brick and mortar stores take on a new role: The experience moves into the centre of its raison d'être. What impact does this have on the design of new stores? What must the shops of the future do to lure customers from their sofas and into the city for shopping? We have asked the most renowned retail architects and shopfitters in the German-speaking countries about the major trends in store design.