Sneakersnstuff Opens NYC Bar

Sneakersnstuff has opened the Sneakersnstuff bar, the brand's inaugural hospitality location in the U.S.A. Inspired by NYC nightlife, the 2000-square-foot space incorporates hues of purple, blue and gold into elements of the bar to create a relaxed atmosphere. The furniture and light fixtures pay homage to Sneakersnstuff's Scandinavian roots with objects designed by Swedish, Finnish, and Danish designers. Long and wide blue and purple couches designed by Swedish designers Thomas Bernstrand and Stefan Borselius wind throughout the space, with a focal point circular couch at the center of the room

The design and interior space of all Sneakersnstuff stores are based on and inspired by their host cities. When opening up a new store, Sneakersnstuff does their research on the history and heritage, both past and present, as well as on local influences around the host city. These elements becomes the inspiration for the concept and interior of each store. This process results in well thought out stores with custom made interiors, furniture, details that are unique to SNS both as a retail destination and to the cities that they’re in.

The bar is owned and will be programmed out by Sneakersnstuff, and is designed collaboratively by Sneakersnstuff and Jenny Askenfors of Bofink Design. The bar features a solid drink menu with the concept of "shitty drinks made great", paying homage to classic NYC cocktails with a new twist. Addtionally, the SNS Bar will also offer beers, some light food and snacks while evening and resident DJs, events and activities will host on a daily basis.

As fashion brands look to expand their business, many are looking beyond opening traditional retail stores. Food and dining establishments are slowly becoming popular. Just look at the success of the Ralph Lauren Polo Bar, which has become one of New York's foremost dining establishments and a major tourist. Nightlife in New York is a consistent business, although not without its challenges. New York isn't a hard city to sell a drink in though.

photo: courtesy of Sandrine Charles Consulting