Sole Society launches pop-up in Santa Monica

Sole Society just joined Santa Monica’s ranks with their pop-up boutique. The company debuted their temporary space on Tuesday, September 2.

After raising 8 million dollars from Nordstrom Inc. and Insight Venture Partners earlier this year, the women’s footwear e-commerce brand decided to open a brick-and-mortar. “[We] see great opportunity for growth as we move beyond our online roots and bring existing consumers and new shoppers into our branded brick-and-mortar retail,” Sole Society chief executive officer Andy Soloman told WWD. The new store will carry all of the e-tailers products which range from shoes to handbags and accessories. Priced approximately at 100 dollars, the brand offers affordable, stylish merchandise for its customers. According to Racked LA, the pop-up will last only until January although Sole Society hopes to make their space permanent.

Sole Society, although known for their shoewear, offers bags and accessories dedicated to casual, easy style. The brand was launched in 2011 at its e-commerce site as a direct-to-consumer business until it expanded to Nordstrom. Currently, the brand is available online from three venues: the brand’s sole website, Nordstrom’s website, and QVC’s site.