Sports and performance brand Asics launches its first U.S. flagship store

Sportswear brand Asics America Corporation just launched its first U.S. flagship store. The store opened this week on one of New York City's most famed shopping destinations.

Located on Fifth Avenue, the store was designed to represent Asics and its heritage. The store also focuses on the brand's slogan, "Sound mind, sound body." The brand-owned location will feature a showcase of both the company's in-house brand Asics as well as Asicstiger, the company's streetwear-influenced lifestyle brand. "ASICS is proud of its unique approach to the retail experience and our product development that focuses on maintaining a healthy lifestyle as a whole. By combining two of our uniquely different brands, we are offering consumers a wide range of quality performance and lifestyle shoes and apparel for an array of needs – directly addressing the shift in the way people are working out and moving today," Gene McCarthy, President and CEO, ASICS America Corporation, said in a statement. "We are truly excited to see how consumers respond when we bring the essence of our brand and our heritage to the streets of New York City for our biggest presentation of the brand yet."

With a total of 2,035 square feet of space, the store will have natural, warm finishes and features to create a modern space. The store will include running, training, tennis and wrestling footwear, apparel and accessories from the Asics brand. The new store will include Asicstiger's apparel, footwear and accessories as well. The store opened its doors official this Thursday, December 14.

Photo Source: Asics