Sprayground opens NY pop-up

Lifestyle and accessories brand Sprayground recently just announced a new pop-up. The label is opening temporary shops in New York in order to attract more new customers.

The pop-up will remain open for a week on 42nd Street in the city. The store opened earlier this week on November 21. The company's merchandise ranges in price from approximately 70 to 350 dollars and is also available online in addition to the pop-up shop. The store's hours are from 12 p.m. until 12 a.m. in order to accommodate most shoppers in the New York City area. The space, boasting 5,300 square feet, is strategically planting the temporary store in a way that will attract shoppers based on their window of leisurely shopping time.

The company, which was established three years ago, is now sold in over 35 countries. Known for their travel-inspired collections, high-quality bags, and iconic accessories, the label combines function and design. In the future, the company plans to expand with various other apparel offerings. "[We want to] kill it in bags first, then [move forward]," the founder, David Ben-David states in the company website.