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St. John opens NYC pop-up store

By Kristopher Fraser

Sep 24, 2021

Retail

Image: St. John
American fashion house, St. John, best known for their women’s luxury knitwear, has opened a new SoHo pop-up at 110 Wooster St. The 1337-square-foot boutique features a curated assortment of the brand’s fall 2021 collection.

The fall 2021 collection was inspired by casual femininity and the ease of knitwear. The brand wanted to open a New York pop-up because after a challenging year for the city and the SoHo neighborhood, St. John wanted expand their downtown presence as New York is on the rebound.

The pop-up will include a handful of exclusive Archives by St. John that will be made-to-order in limited-edition colors. While the brand has evolved over the years, the foundation of every collection starts and ends with an artisanal lens.

For a contemporary twist, the fall 2021 collection will include the addition of a crewneck sweatshirt, a generous tweed shirt, Dalmatian prints, an oversized basketball tank, giant eyelet pierced jackets, and the introduction of 5-pocket tweeds. The Loop handbags and the brands artisanal jewelry, hand carved and molded, will be in store to complete each look.