St. John opens NYC pop-up store

American fashion house, St. John, best known for their women’s luxury knitwear, has opened a new SoHo pop-up at 110 Wooster St. The 1337-square-foot boutique features a curated assortment of the brand’s fall 2021 collection.

The fall 2021 collection was inspired by casual femininity and the ease of knitwear. The brand wanted to open a New York pop-up because after a challenging year for the city and the SoHo neighborhood, St. John wanted expand their downtown presence as New York is on the rebound.