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Stance to open at Irvine Spectrum as part of remodel

By Sara Ehlers

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Retailer Stance is set to open a new location in Southern California. With the Irvine Spectrum Center going through a remodeling phase, the plaza will officially include Stance as one of its new boutiques.

The store will boast 1,800 square feet at the shopping destination. The skate apparel destination will retail its regular merchandising including lifestyle clothing, socks, and sportswear. The store will also offer special projects including collaborations to create unique experiences for customers. " From time to time we will feature collaborative products with partner brands, such as the ‘Art of the Kit’ collaboration we did with *New Balance* this last year, where we co-designed a limited sock-and-shoe kit,” Mike Voegtlin, senior director of retail operations, told Apparel News.

Irvine Spectrum's renovations, organized by The Irvine Company, are set to finish completely by the middle of 2019. Additional retailers that will neighbor Stance include Nordstrom, Target, H&M, Lululemon Athletic and more. The retail center will also gain new retailers The Denim Lab and SST&C, according to Apparel News. The exact date for the Stance store is not yet confirmed, but is expected to open before the end of next year.

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