Stella McCartney opens concept store at South Coast Plaza with a "contemporary feel"
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Stella McCartney has just opened its newest location at luxury shopping destination South Coast Plaza. The ready-to-wear label just showcased its boutique through a graphic on Instagram, displaying the store's monochromatic interior.
The new concept comes from the McCartney's personal archive of images with design and texture elements, according to the designer's website. The store uses traditional luxury materials as well as handmade and organic elements. The store's interior consists of ceramic tiles, reclaimed timber and textural cast concrete.
“I really wanted our customers to have an emotional reaction to the textures in the store, and not only respond to the product but also to respond to its environment. And I wanted to explore new finishings by looking at more sustainable and environmentally friendly textures that could be manipulated into a more modern, contemporary feel," McCartney said in a statement.
This year, Stella McCartney has opened four new key store locations. The designer's second store opened in Paris with retail openings also in Florence and New York City. The recent retail expansion reflects the brand's overall mission to maintain sustainability as well as create a unique, architectural aesthetic.