- Sara Ehlers |
Steven Alan is heading into major changes for its business the summer. The American brand has confirmed that it will be downsizing some stores and moving away from wholesale.
The company recently underwent a restructuring plan last April. Since then, Steven Alan has focused more on its own label and less on the multi-brand aspects of the company. The label has closed stores in various cities including Chicago and Brooklyn, as reported by Fashionista. This transition is due to the fact that the brand has chosen to downsize as well as step away from wholesale completely. “We’re definitely shrinking the company, but we haven’t made a decision to close down," Alan told WWD of the new changes. "We’ve closed stores and we will close more, but we hope to go on.”
The New York-based company was founded in 1994 as a classic wardrobe label for men and women. Currently Steven Alan has showrooms in the Tribeca neighborhood of NYC and in the Cooper building located ind own own Los Angeles. According to the company's LinkedIn page, Steven Alan had approximately 20 stores in the United States, including cities such as New York City, Los Angeles, and San Francisco. Although there is no set timeline, it's likely that various other locations will be closing shortly during this downsizing period.