Sundance continues retail expansion with San Diego flagship

Sundance is officially opening another retail location. The Utah-based company is planning to open its newest store in San Diego at the Westfield University Town Center.

The premier lifestyle retailer will be launching the store this weekend with a grand opening event. Sundance, known for its fine womenswear, menswear, jewelry, footwear, and more, will join various other boutiques in the San Diego plaza.

"We are thrilled to be joining the San Diego community," said Matey Erdos, chief executive officer of the company. "The Sundance heritage is one of celebrating new discovery through creative, artistic expression. The Westfield University Town Center store offers our customers an unique experience not commonly found elsewhere, one that we are privileged to provide. The design of the store inspires a sense of discovery, bringing the distinctive Sundance lifestyle to the culturally rich area. With a loyal and growing customer base, we are confident the UTC location will be a great success."

The store also plan to grow in retail as it has been in the past couple of years. The brand has opened stores in Edina, MN, Dallas, TX, Southlake, TX, Scottsdale, AZ, Tigard, OR, Atlanta, GA, and Leawood, KS. In the future, the company plan to open even more stores, as San Diego is just another checked off Sundance's list.