Target expands its partnership with Levi Strauss & Co.

Target is growing its denim portfolio. The American retail chain has expanded its partnership with Levi Strauss & Co., which has been ongoing for nearly ten years.

Previously, Target has carried the Levi's Denizen label, providing styles across menswear, womenswear and childrenswear. It will now increase its partnership with the denim brand to include its Red Tab Label across over 50 stores across the country and online.

Target has been slowly broadening its Levi's offerings since last spring; it piloted men's Red Tab products in 20 stores. Following a positive consumer response, the retailer decided to offer a curated selection of both menswear and womenswear items including jeans, tops and jackets from the Red Tab line at highly-trafficked urban locations and stores near college campuses.

The Levi's Red Tab line is the brand's more premium quality assortment, inspired by its long history and focused on high quality, durable fashion denim. The Red Tab line typically retails for at least 40 to 50 dollars for a pair of jeans, while Denizen by Levi's, which focuses on flexible fabrics and a wide range of fits, retails for under 30 dollars for a pair of jeans.

“We’re thrilled to expand our apparel assortment with items from Levi's® Red Tab label,” said Mark Tritton, executive vice president and chief merchandising officer, in a statement. “This partnership is a great example of how Target continues to offer a curated assortment of highly relevant and premier national brands like Levi's, while also differentiating ourselves by offering only-at-Target brands that we create just for our guests.”






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