The Beatles pop-up comes to SoHo

Beatlemania has come to NYC's SoHo neighborhood with a special limited-run The Beatles themed pop-up from December 11 - 22. The pop-up shop offers a wide-selection of Fab Four-themed gifts, and the unique retail environment immerses fans in the world of the legendary band with Instagram worthy installations.

Sony Music’s The Thread Shop and Apple Corps, Ltd. have created the pop-up to celebrate and showcase the first wave of products available under a newly announced licensing agreement for The Beatles merchandising rights in North America. The Beatles products range from holiday sweaters, hats, scarves and tree ornaments to branded toys, turntables and even a Beatles pinball machine, offering shoppers fashionable and gift-worthy items for every type of Beatles fan.

The façade of the building is colorfully wrapped in iconic Beatles imagery, while inside the pop-up visitors can experience and create photo moments from classic eras of the band’s history. This includes an Abbey Road floor decal leading guests from the front door into the rest of the space, three album décor vignettes that incorporate merchandise and allow visitors to step inside, and a 60’s mod lounge. There is also an arcade area, a gift wrap station, and an authentic UK phone booth.

In a retail climate where consumers are demanding more experiential retail, pop-up shops have become a saving grace for retailers, and for companies outside of fashion, like Sony, to offer customers a temporary retail experience. The popularity of pop-up shops is far from fleeting, and has become a small boom for the retail sector.

photo: courtesy of Getty