- Sara Ehlers |
Fashion blogger Chiara Ferragni recently just unveiled her first temporary store. The pop-up boutique just bowed at The Grove in Los Angeles over the weekend.
Ferragni has gained followers and a reputation as a chic fashion mogul through her lifestyle blog entitled The Blonde Salad. By expanding her brand into her own fashion line, her online shop has now turned to retail with the Grove store opening. She chose the shopping destination due to her own personal relationship with the area. "It's one of my favorite places to shop," she told WWD. "[I've] always wanted to open a pop-up store here and I managed to do it."
The storefront, which encompasses approximately 200 square feet, opened officially this weekend. The interior includes silver and glitter as part of the decor with unique accents. The store includes Ferragni's fall collection including boots, sweaters, t-shirts, accessories, shoes, and also a snowboard. Staying true to The Blonde Salad brand, the pieces are feminine and classic. With over 259K followers on social media, it's likely that the temporary pop-up will do well at the location.