The Knot Standard opens first shop in Europe

Knot Standard just launched a new concept store in London that just opened this Tuesday. The temporary menswear shop will be located in the Soho Square neighborhood from May 2-8.

The new store is a milestone for the brand, as it will be the first physical flagship in Europe. With only eight showrooms currently across the U.S., the temporary pop-up stands as the first branch into expanding internationally. The concept store will allow customers to create garments with the help of stylists. The Knot Standard will carry fabrics from mills including Loro Piana, Ariston, and Dormeuil. Customer will be able to choose their fabric options digitally and physically through the Knot Standard’s virtual studio imagery, similar to its store located in Bloomingdale’s in New York.

Founded in 2010 by John Ballay and Matt Mueller, the company uses advanced technology with fabric mixed in with tailored pieces. The luxury menswear brand uses experienced stylists and fit technology in order to create classic, sophisticated looks. Through craftsmanship in the U.S. of custom shirts, blazers, and shirts, the company seems to be testing the waters through this new Europe boutique.