The RealReal opens L.A. concept store

Authenticated luxury consignment company The RealReal has announced the opening of its first concept store on the West Coast. The Los Angeles store, located at 8500 Melrose Avenue in West Hollywood, is 12,000 square feet and includes a separate 5,500 square foot men's store. The concept store will encompass The RealReal's entire services offerings from reselling luxury goods to accepting consignment and giving consumers the opportunity to meet face-to-face with its class luxury experts.

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The new store's offerings also include a "sneakerdome," in the men's store, in addition to a watch bar with rare watches, and a suiting and tailoring area, a handbag vault with wall-to-wall luxury handbags, curbside consignment drop-off, a cafe serving up fresh juices, snacks and coffee, in-store and by appointment authentication for complementary fine jewelry, watch, and handbag valuations, curbside and in-store consignment drop-offs, personal styling services, workshops and master classes to provide consumers with expert content in authentication, styling, design, and current trends. The store will also offer item repairs and alterations.

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The RealReal opens shop in Los Angeles

"With the continued success of our SoHo flagship and pop-up shops, we're excited to expand our brick-and-mortar footprint and give The RealReal another permanent home – on the West Coast," said The RealReal CEO and founder Julie Wainwright in a statement. "We're excited to give shoppers and consignors in LA and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts."

The Los Angeles concept store utilizes RealReal 360, The RealReal's proprietary technology solution that provides a unified view of all inventory and customer behavior across channels – brick-and-mortar, desktop, mobile, e-commerce centers, and Luxury Consignment Offices.

photos: courtesy of The RealReal