The Webster expands beauty offerings

Multi-brand luxury retailer The Webster is working on expanding its prestige beauty business. The retail chain, which now counts eight stores nationwide, including its prominent New York store, is not unfamiliar with the beauty market having helped lipstick brand La Bouche Rouge launch in the United States. The Webster has launched its beauty vertical online featuring skin care, color cosmetics, and fragrances. The current roster of brands includes Augustinus Bader, Vintner’s Daughter, Dr. Barbara Sturm, MZ Skin, Westman Atelier, Sisley, Clarins, Liha Beauty, Joanna Vargas, Manasi(7), Royal Fern, Kat Burki, My Superflower, KNC Beauty, Floraiku, and Tammy Fender.

Beauty is still expected to only compose a small portion of The Webster’s business. Like most retailers, The Webster took a major hit from the coronavirus pandemic, but luckily their business wasn’t completely devastated. Customers were still buying luxury leisurewear for at home and focusing on investment pieces that would retain their value longterm like designer bags and watches. This has allowed the retailer to stay afloat while continuing to expand on omnichannel efforts and e-commerce, the latter of which is the sweet spot for 2020 as more people continue to shop online while they are at home.

The Webster also opened a Montecito, California store this summer. The project was underway before the coronavirus pandemic, and thankfully it was still able to open. While it might be a tough time for retail, The Webster’s curated approach appears to be helping them weather the storm.

photo: via thewebster.us