- Kristopher Fraser |
Luxury consignment company TheRealReal has announced the opening of its first-ever retail and consignment space in New York City. Located at 80 Wooster Street in SoHo, the 6,000-square-foot concept store will highlight The RealReal's expertise in luxury consignment, and sell luxury items, including men's and women's fashion, fine jewelry, watches, home furnishings, decor and art, all refreshed daily. The establishment of a permanent brick and mortar presence brings The RealReal's team of experts including gemologists, horologists and authentication specialists center stage to engage directly with consumers and consignors.
The space has been outfitted with unique design elements, such as a 35-foot wall with 13 hidden closets containing curated women's ready-to-wear, shoes and handbags, and a floor-to-ceiling wall of Hermès Birkin bags. The lower level features menswear, a library, lounge area, and a wall refreshed daily with rare and covetable sneakers. Outdoor space on the lower level will be open in spring and summer for special events as well as a seating area for customers of the store's cafe.
TheRealReal opens permanent store on Wooster Street
Expert workshops will be held twice daily by The RealReal's authentication team. These free educational sessions will provide visitors with expert content in authentication, styling, design, and current trends.
A Luxury Consignment Office is on-site for appointments to have fine jewelry, watches and handbags valued free of charge or to drop off items for consignment. In addition, professional services are available for item repairs, alterations, and authentication. The RealReal is unique in that it takes possession and authenticates every item prior to sale, unlike peer-to-peer consignment sites.
"After much success from The RealReal's pop-up shop in New York last holiday season, we're ready to expand our e-commerce business to a permanent brick-and-mortar space as another touchpoint for our customers and consignors," said The RealReal CEO and founder, Julie Wainwright. "We not only created a concept store that represents The RealReal with the best product, but we created a next-level customer experience for buyers and consignors that leverages the speed of e-commerce with the brand experience of brick-and-mortar."
TheRealReal has become one of the biggest booming consignment businesses in the industry. In 2015, they posted revenues of 206 million dollars. To date, the company has collected over 120 million dollars in funding from investors, highlighting it as one of the best investments in the fashion business right now.